Who we are

Our Team

Our team have run thousands of corporate client engagements for FI’s across North America, Europe and Asia Pacific – from the mid market through to large multi-nationals.  They have industrialised the delivery of corporate finance analytics and insights for institutional banks.  They have dealt with all of the major global corporate data vendors and have an intimate knowledge of internal data processes…and they have trained hundreds of bankers and advisers from 1st timers through to seasoned professionals at a range of institutions.

Tim Maddock

Managing Director and Co-Founder

Tim is our insights selling expert and designer.  Tim has 25 years experience in finance and the commercial world across a number of jurisdictions.  He has a deep knowledge and passion for analytics and the sales engagement process.

Prior to i2i Logic, in his most recent role, Tim was the global head of the Insights function at ANZ Bank from 2008 to 2012 and held various management roles in ANZ in Melbourne and New York in markets and structured finance from 1998 to 2008.

Tim has run client engagements for 25 years across the full array of corporate profiles in many countries and has taught insights sales techniques to 100’s of bankers and advisers at a range of institutions.

Tim is based in Geneva, Switzerland.

email: tim.maddock@i2ilogic.com

Dion SmithCFA

Managing Director and Co-Founder

Dion is our corporate finance and data analytics expert.  Prior to i2i Logic, Dion had a 16 year career as an institutional and commercial banker across Asia Pacific.  He began his banking career with Westpac in 1997 and joined National Australia Bank in 2004.

In 2005 he joined ANZ and became a founding member of the ANZ Insights team.  Dion moved to Hong Kong in 2007 to set up the Insights business in Asia covering clients right across the Asia Pacific region.

Dion has an intimate knowledge of corporate finance data across the major data vendors as well as internal bank data processes.  He has expertise in analysing and extracting insight on corporate clients.  In his banking role, Dion created a unique industrialised process to produce en-masse high quality origination materials.  He has applied his expertise with 100’s of corporate clients across Asia Pacific.

Dion is based in Hong Kong.

email: dion.smith@i2ilogic.com

Simon Escott

Chief Technology Officer

Simon is our chief of all things technical.  Simon is a career IT professional with 20 years’ experience in technology.  He is passionate about the value of data and its application in solving business problems. During his career Simon has been involved in application development, data migration, data cleansing, database development, data warehousing, business intelligence, analytics, business analysis, project management, operational management, pre-sales and business development.  As technology project lead of i2i Logic Simon draws on this experience, his passion and solutions focus to create and maintain the technical foundation of i2i Logic.

Simon is based in Melbourne, Australia.

email: simon.escott@i2ilogic.com

Pradeep Yadav

Chief Product Architect

Pradeep is the architect for all of our technology platforms. Prior to joining i2i Logic he had 7 years of experience working on Business Intelligence, Analytics, and Data Warehousing across pharmaceutical, finance, manufacturing and education industries; and leading web & mobile application development.
At i2i Logic he is responsible for integration and addition of new features and functionality across our platforms. He has keen interest in new web technologies (node.js, AngularJS, jQuery, Bootstrap, etc…), machine learning and UX/UI.
Pradeep holds a Bachelor of Technology in Electrical Engineering from the National Institute of Technology, Kurukshetra, India.
Pradeep is based in Melbourne, Australia.
email: pradeep.yadav@i2ilogic.com

Freddie Cunningham

Head of EMEA

Freddie heads up our European office, building on our client and strategic partnerships throughout the region. Prior to i2i Logic, Freddie was COO for EMEA Sales at Bloomberg LP. During his 12 years at Bloomberg’s London office driving financial markets technology innovation, he successfully led sales teams across EMEA developing and implementing new solutions for financial market infrastructures and their participants.

Freddie has a keen interest in the impact Fintech and digital innovation have on developing the financial markets. He holds a Ba (hons) in Economics from Exeter University, an MBA from London Business School and CAIA (Chartered Alternative Investment Analyst) qualification.

Freddie is based in Zurich, Switzerland.

email: fcunningham@i2ilogic.com